When people order from a website for the first time they may be hesitant about how much they will spend because they are not really sure how the clothes will fit. It is only when people are in stores and they get a chance to see how the clothes look on their body that they will consider the possibility of spending more money. Kate Hudson hopes that this is the case, and she believes that this will be the thing that allows her Fabletics brand to thrive. More physical stores can be a great accomplishment that leads to a substantial amount of revenue in upcoming years for this brand.
Adam Goldenberg and Don Ressler are all for what Kate Hudson is trying to do. They realized that she has the potential to bring in people to this brand now that it is attached to a celebrity. She is totally aware of the impact that she has through social media. Adam and Dawn are fully supporting what she is doing. She has proven that she can draw people on her own, and she believes that more stores will increase the popularity of the brand.
This is a brand has done exceptionally well online because it is available for people in the United States, Canada and Australia. She knows that these are areas where demand has grown for athletic clothing for women because lots of women workout in these geographical areas. What she realizes, however, is that there are tons of women that are working out that still do not know about her brand at all.
Kate Hudson believes that getting more stores open will be one of the best ways that she can compete with other clothing stores that only have an online presence. She knows that more customers can be reached and she gives them the option of shopping online and offline. There are lots of women that working out, but they have never heard of Fabletics. Kate Hudson is working hard to change that.
Is going to take a lot of time to grow this brand, but Kate Hudson is already mastering steps ahead of the competition. She’s getting out and discussing this brand as much as she can, and she is even doing other things like donating clothing to young girls that are athletic. Girls that have benefited from donations from Fabletics are more likely to become customers.