Fabletics has become the go-to for your activewear for a few good reasons. First off, it is a brand that offers trendy clothing at an affordable price and it is very convenient. You also get personalized service and VIP treatment for a low membership price of only $50. Fabletics has become successful in a market that is dominated by Amazon and has managed to become very popular among its consumers.
Fabletics has a few good reasons why it has become worth $250 million. First off, Fabletics has avoided the popular pop up store method adopted by many new companies starting out. Instead they have chosen to get to know their market by engaging in local events and activities. They have gotten 30-50% of the customers that are already members walk through the doors of their retail stores and another 25% becoming members because of this very strategy. They have also avoided getting “killed” by customers simply browsing offline only to buy their items somewhere cheaper.
Fabletics has grown more gradually and steadily and have taken the time to get to really know their customer base. Their growth rate is 35% every year and they have become very competitive with their trendy activewear lines and affordable pricing.
Kate Hudson wants to encourage everyone to get into a more active and healthy lifestyle and she has expanded her sizes to include sizes form XXS to 3X. In order to understand her customer base better, she pays attention to what is selling and what simply does not sell and adjusts her lines accordingly. The Lifestyle Quizzes that her new members take has also proven to be very helpful as well. These quizzes not only help her customers get a more personalized shopping experience, but u=it helps her company to create the styles and looks that her customers really want.
Kate Hudson draws her inspiration form her mom, Goldie Hawn and she encourages everyone to live their passions and to take risks. Hudson wants to make life count and if you don’t take risks, you are not doing that. She took risks and it helped her to become very successful. Plus, she is able t help people everywhere to get more active and to feel better about their bodies and their lives. It’s all about how you approach things, and in the case of Fabletics, it was a smart move to progress slowly.