Business, Business World

How Roberto Santiago Built A Mall To Satisfy The Citizens Of Joao Pessao

trop / October 24, 2017

Roberto Santiago is a Brazilian entrepreneur. After earning his college degree in business administration he went into business for himself. The first company he established was one that designed and built boxes for other companies. The boxes were used to sell products inside of them. This business was very successful and eventually he was able to start on his grander vision of opening up a successful mall in his home city of Joao Pessoa.

It was in 1987 that Roberto Santiago purchased the land for his mall. The mall, Manaira Shopping Mall, took two years to be completed. It’s now one of the biggest malls in Brazil. It includes a large variety of shopping options, entertainment experiences, banking, food choices, a gym, and even a college inside of it.

One of the newest additions to Manaira Shopping Mall that Roberto Santiago had built is Domus Hall. Opening in 2009, it is located on the rooftop of the mall. It is a giant two-story structure. The bottom floor is designed for private events and has individual cabins, bars, and other places to meet. The main attraction is the second floor which is large enough to hold 10,000 standing individuals. It is air-conditioned so that it can be used year-round and is also soundproof. It is designed to hold concerts, exhibits, fairs, conferences, graduation ceremonies, wedding, and other events attended by a large number of people. Not only have some of Brazil’s top artists made appearances at Domus Hall but so have international artists who would have skipped even holding a concert in Brazil if it didn’t exist.

Roberto Santiago has overhauled the food court four times since the mall was established. These overhauls took place in 2008, 2012, and 2014. Every taste and budget can find a great option at Manaira Shopping Mall now whether it’s just fast food or fine dining. The new fine dining restaurants that restaurants that opened in the latest expansion of the food court is Capital Steakhouse, Waynes, and Espaco Gourmet.

Helping to increase the entertainment options available in the city, Roberto Santiago has made sure over the years that there is plenty for people, including families, to do. There is an area that has arcade machines and a bowling alley. There is also a movie theater with the latest technology that shows the most recently available movies.

Just about any regular product can be purchased at Manaira Shopping Mall as Roberto Santiago wants to bring in as many customers as possible as often as possible. At Roberto Santiago’s mall you can buy furniture, books, clothes, cosmetics, sporting gear, jewelry, video games, electronics, and more.

 

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